Tesla Visual Design

Editorial Typography Visual Identity

During my tenure at Tesla Design Studio, I was primarily responsible for the complete design process of T-ZONE Magazine. This encompassed visual identity, typography, bilingual versions, electronic publication design, as well as overseeing print production. I showcased exceptional typesetting skills, creating captivating visual effects that enhanced the magazine's allure, fostered a cohesive brand image, and attracted a substantial readership across various platforms.

T-Zone Magzine

E-Magazine

15th-anniversary visual design

Tesla Megapack Event Branding Design

APAC Region Promotion Design

LEBENSGEFÜHL

Branding Editorial Packaging Web&Mobile

"LEBENSGEFÜHL (Life Feeling)" is a jewelry brand designed for the Colombian metal artist Linda Margarita Sánchez Mendez. This exceptional artist's creations delve into the realms of nature, philosophy, and life. The design aims to convey the vitality expressed through the visual language of metal art

Visual Identity

Ticket

Postcard

Booklet

Social Median Design

Cranbrook Grad Catalog

Editorial Exhibition Web

Inspired by the allure of "film," my visual concept aims to spotlight the individuality of each student's work, casting them as the stars of this visual extravaganza. Encompassing a spectrum of mediums including book design, exhibition curation, web development, and social media engagement, this design ethos celebrates the diverse and unique personalities behind Cranbrook's graduating class

Website: https://2024cranbrook.cargo.site/

Book Design

Exhibition Design

32 Typeface

Editorial Typography Poster

32 Typeface is a visual experiment game that combines Buddhism philosophy with typography as its core concept. In this experiment, Type and Face are the main characters that embark on a journey through the 32 chapters of the Diamond Sutra. The experiment utilizes the “self” to control the style changes of the “type”, which emphasizes the importance of self-awareness and self-discovery in achieving enlightenment.

Typeface Design

Book Design

Poster

Art Criticism Design

Visual Design Poster Zine Writing

Over the past two years, I have immersed myself in the study of art criticism, diligently applying theoretical insights to practical endeavors, thereby transforming abstract concepts into visually engaging representations.

Waking Up in the Mist

What Do I Know

Writing for Musician Zekkereya

The Best Journey Takes You Home

Secondary Damage from Gaze

Editorial Typography Visual Experiment

According to Foucault’s “gaze” theory in Discipline and Punish, the one being gazed at is in a state of long-term insecurity. Based on my research for women who have facial defects, the psychological pain of long-term gaze far outweighs the physical harm caused by plastic surgery failure. Through book design, i hope that people can break the discrimination against women with cosmetic defects, create a social atmosphere full of security for them.

Book Design

Pride Servility

Identity Poster Catalog Packaging

The “Pride Servility” project is an imaginative Film Festival that celebrates the art and philosophy of filmmaker Roy Andersson’s ‘Trilogy of Life’, which portrays the absurdity and numbness of modern life. The project revives the movie experience by translating it into a visual system of words and materials that encapsulate the key concepts of Andersson’s work.

Poster

Catalog

Tickets

CD

Packaging