Tesla Visual  Design


 
               LEBENSGEFÜHL



        Cranbrook Grad
Catalog

   
                    32 typeface


   
   
    Art Criticism Writing&Design

 

             Secondary Damage  
                    from Gaze


              Pride Servility

Tesla Visual Design

   
Editorial     Typography     Visual Identity
During my tenure at Tesla Design Studio, I was primarily responsible for the complete design process of T-ZONE Magazine. This encompassed visual identity, typography, bilingual versions, electronic publication design, as well as overseeing print production. I showcased exceptional typesetting skills, creating captivating visual effects that enhanced the magazine's allure, fostered a cohesive brand image, and attracted a substantial readership across various platforms.
T-Zone Magzine
E-Magazine
15th-anniversary visual design


Tesla Megapack Event Branding Design

APAC Region Promotion Design





LEBENSGEFÜHL


   
Branding     Editorial     Packaging     Web&Mobile
"LEBENSGEFÜHL (Life Feeling)" is a jewelry brand designed for the Colombian metal artist Linda Margarita Sánchez Mendez. This exceptional artist's creations delve into the realms of nature, philosophy, and life. The design aims to convey the vitality expressed through the visual language of metal art

Visual Identity

Ticket

Postcard

Booklet

Social Median Design


Cranbrook Grad Catalog


Editorial     Exhibition     Web

Inspired by the allure of "film," my visual concept aims to spotlight the individuality of each student's work, casting them as the stars of this visual extravaganza. Encompassing a spectrum of mediums including book design, exhibition curation, web development, and social media engagement, this design ethos celebrates the diverse and unique personalities behind Cranbrook's graduating class
Website: https://2024cranbrook.cargo.site/
Book Design



Exhibition Design



32 Typeface

  
Editorial     Typography     Poster     
32 Typeface is a visual experiment game that combines Buddhism philosophy with typography as its core concept. In this experiment, Type and Face are the main characters that embark on a journey through the 32 chapters of the Diamond Sutra. The experiment utilizes the “self” to control the style changes of the “type”, which emphasizes the importance of self-awareness and self-discovery in achieving enlightenment.


Ty
peface Design
Book Design

Poster


Art Criticism Design


Visual Design     Poster     Zine     Writing


Over the past two years, I have immersed myself in the study of art criticism, diligently applying theoretical insights to practical endeavors, thereby transforming abstract concepts into visually engaging representations.



Waking Up in the Mist


What Do I Know


Writing for Musician Zekkereya


The Best Journey Takes You Home


Secondary Damage from Gaze


Editorial     Typography     Visual Experiment      
According to Foucault’s “gaze” theory in Discipline and Punish, the one being gazed at is in a state of long-term insecurity. Based on my research for women who have facial defects, the psychological pain of long-term gaze far outweighs the physical harm caused by plastic surgery failure. Through book design, i hope that people can break the discrimination against women with cosmetic defects, create a social atmosphere full of security for them.

Book Design



Pride Servility


Identity     Poster     Catalog     Packaging    
The “Pride Servility” project is an imaginative Film Festival that celebrates the art and philosophy of filmmaker Roy Andersson’s ‘Trilogy of Life’, which portrays the absurdity and numbness of modern life. The project revives the movie experience by translating it into a visual system of words and materials that encapsulate the key concepts of Andersson’s work.
Poster
Catalog
Tickets
CD
Packaging